Is Your SEO Suffering From Google Penalty?

Google is maker and breaker in the world of online content and the Internet. Google is THE boss.

If you don’t play by the Boss’s rules, you get penalized. It’s as simple as that.

The Basic Goal of SEO

SEO or search engine optimization is about making a website search-engine-friendly. It is about doing all it takes to increase the affinity of search engine for your website.

But, search engine runs on algorithms. While no one really knows what these algorithms do, countless experiments and years of experience do provide us (and other competent SEO professionals) with insights on how to really optimize a website for search engines.

There Is Good SEO and Bad SEO

The Good or Whitehat SEO is in tune with Google’s terms and conditions. No duplicate content, no link farms, better user experience, more unique content, frequent blog updates and so on – all this, for example, is part of good SEO.

Bad SEO or Blackhat SEO is just the opposite. It involves the use of numerous techniques that Google disapproves of.

The recent Panda and Penguin updates by Google have confirmed the engine’s interest in giving credit where credit is due. Previously, content churning web pages that spun content and get links from elsewhere in large bulks are now penalized with what is known as the Google Penalty. As part of the Penalty, the marking of the webpage in the Google’s search listings is pushed lower.

Has Your Website Been Penalized?

First things first, it’s time to take a good look at how your SEO campaign is being run. You can get in touch with our SEO specialists for a thorough analysis any day. We are here to help.