SEO and Domain Authority (DA)
SEO and Domain Authority (DA)
Domain Authority refers to the measure of the influencing power of the domain name in search engine factors for ranking. It is a good measure of how well a particular domain will perform when it comes to the estimation of search engine traffic.
Basically, domain authority is calculated upon three factors
- Age
- Popularity
- Size
A score between 0 and 100 is assigned upon analysis.
Unlike most other predicating SEO factors, Domain Authority score cannot be altered directly. A new website, for example, will always have a lower Domain Authority score as compared to a website that has been around for some time.
The only way to get favourable results here is to drive your SEO power towards quality, rather than quantity. Also, it is a good idea to compare DA of your website with that of your competitors from time to time to identify areas that need improvement.
