A big chunk of the total population on our planet spends few minutes to several hours on Facebook every week. It’s THE most popular social media network ever. If you are taking your business online and your customers happen to be on Facebook, why not make Facebook SEO a part of your internet marketing campaign!
Listed below are some practical Facebook SEO tips that you can easily implement:
Choose the right name for your Business’s Facebook page
Spend some time in selecting the right name for four Facebook page. Once you finalized a name, do not change it. Remember that a generic name will in the long run hamper the viral growth of your business’s Facebook page. If the name is too obvious or resembles spam, it will be shared less.
An effective page URL is important
Facebook now allows you to select a vanity URL.
If your Facebook page records enough engagement, the page may even start appearing in Google search as well (and not just Facebook search).
Be creative when writing about the business in ‘about’ section
‘Brief Description’ in Facebook page information section is the best place where you can drop information about your business. Make sure to optimize all 155 characters for Facebook (and Google) SEO.
Just remember that the optimized business description is also meant for humans and not search engines.
Fill out all important business information
From business hours and phone numbers to postal address (with correct Zip Code) and official website address, make sure your business page on Facebook has the complete information.
Contribute on a regular basis
Start generating useful and engaging social media content on a regular basis. Needless to mention, these social media posts should also be keyword-optimized. There is no better way to optimize your Facebook page. Done well, your page posts may even start appearing in Google’s search results.
Facebook SEO alone cannot ensure healthy returns but it sure can be an important part of your overall internet marketing campaign. Even if you do not intend to rely on social media marketing campaigns at first and want to focus entirely on Google SEO, it is still advisable to at least have a well optimized business page. And while carry on with basic social media marketing at must, why not just do it the right way!