Search Engine Optimization (SEO) is the process of positioning your website to rank highly in the search results, making your website visible to people who are looking for a business like yours in Addison and the surrounding Addison area. For example, a SEO company like ourselves wants to be visible in search results when people search for “Addison SEO” or “SEO in Addison.” Ideal visibility in the search rankings requires SEO. SEO involves ongoing updates to your website and persistent content marketing. Content marketing is a critical part of SEO in Addison because it builds your online brand, earns links and boosts your website’s authority.
SEO has the best long-term return on investment because you do not pay for clicks from natural search results. A dynamic SEO program is needed to
earn and maintain top rankings for your Addison IL business. You don’t get many clicks if you’re not at or near the top of the search engine.
Will SEO help people find my website in Addison?
Yes, the reality is that visitors don’t magically come, at least on any realistic scale, without organized marketing activities. Many excellent websites die a slow death due to lack of promotion. And this is where the contradictions emerge in SEO, which has demonstrated extremely high ROI compared to other marketing channels.
In the past SEO used to be about tuning a website for optimal consumption by search engine spiders, today’s SEO is about earning recognition, social spread, and backlinks through exceptional content marketing. This means SEO is now ongoing, integrated, and strategic – whereas it used to be one-time, isolated, and technical.
Our SEO program considers all these things along with your budget, your business niche, and your competition in the Addison area and focuses in on this simple narrative:
- Research– We pinpoint facts and information about your business, keywords and themes that attract people looking for your products and services in Addison IL, and lay the groundwork for the campaign.
- End-User Value– We design meaningful content, including articles, blogs, infographics and videos that will be of genuine interest to your clients and potential clients.
- Analysis– We track, fine-tune and optimize the campaign to make sure it’s reaching your Addison clients, potential clients and the search engines.
- Launch– We distribute the content to the right people and places, engage people across the web, earn links to your website and improve your search rankings
Why choose us for SEO services in Addison?
We have a solid industry reputation for delivering results that meet Google guidelines. The entire process is tracked in our online marketing portal. Log in to your
dashboard at any time to check the status of your SEO campaign or other marketing campaigns and review your current metrics. You’ll be able to get unique insights on your SEO campaign, see the content we create, links that we build and detailed progress of your search rankings. But don’t just take our word… here is a video of Matt Cutts, Google’s top search engineer and his views on what to look for when hiring a SEO Agency.