What is Search Engine Optimization (SEO)?

Do you have a website? Are you looking for new customers, subscribers or followers on the Internet?

If so, let us tell you that ‘getting found’ on the Internet is not as easy as having storefront in a busy market where customers will come looking for you.

On the web, it’s a whole different story.

You need to optimize your website and this is exactly what Search Engine Optimization (SEO) is all about.

Basic SEO is a must for all those who run business websites and want to rank high in search engine results pages. This strategic process positions your site on the web so that it is found easily by the target audience.

What Does SEO Involve?

It involves the use of a set of tried-and-tested tactics in order to change, modify, or enhance a website in such a manner that search engines begin to rank your website higher for the target keywords.

Done right, SEO can ensure that more number of target customers land up on your website.

Basically, it’s like this:

• Connect to search engines and convey to them your intentions of having a website.
• Convince search engines, especially Google, to recommend your site for relevant search queries
• Enable a seamless, smooth user experience

Search Engine Optimization is essentially the process of making each web page on your website suitable for search engine crawlers, in a manner that the target audience can find your business on the Internet when they enter certain search queries.